How Much Does AppFolio Cost, and Is It Really Worth the Money?
Did you know that individual investors own more than 71% of all rental properties and units in the United States? Taking care of rental properties can be a serious challenge if you do not have the right tools for the job. If you do not have good software or an app to help you, you will quickly get left in the dust. Fortunately, AppFolio can help. But how much does AppFolio cost? What is AppFolio exactly, and how can it help you with your rental property endeavors?
AppFolio is a leading property management software known for its automation, AI-driven features, and scalability. But how much does it cost? Pricing depends on the plan you choose, the number of units you manage, and whether you need advanced tools for larger portfolios.
This guide breaks down AppFolio Core, AppFolio Plus, and AppFolio Max, their costs, and the features included at each level.
AppFolio Pricing Overview
AppFolio offers three main plans:
| Plan | Residential Pricing | Commercial Pricing | Other Property Types |
|---|---|---|---|
| AppFolio Core | $1.40 per unit ($280/month min, 50 units) | $1.50 per unit ($280/month min, 50 units) | Community orgs: $0.80/unit |
| AppFolio Plus | $3 per unit ($900/month min) | $3 per unit ($900/month min) | N/A |
| AppFolio Max | $5 per unit ($7,500/month min) | $5 per unit ($7,500/month min) | N/A |
Note: Pricing is based on occupied units—vacant units are not billed.
AppFolio Core: Best for Small to Mid-Sized Portfolios
Cost:
- Residential: $1.40 per unit (minimum $280/month)
- Commercial: $1.50 per unit (minimum $280/month)
- Community Associations: $0.80 per unit
Ideal For:
- Property management companies with 200-500 units
- Those who need basic property management tools
- Owners looking for a cost-effective solution
Features:
- Online rent collection
- Lease tracking & renewals
- Tenant & owner portals
- Maintenance requests & work orders
- Basic reporting
- Email & text communication
AppFolio Core is a good entry-level option for companies that need essential tools without advanced automation or customization.
AppFolio Plus: Best for Mid-to-Large Companies
Cost:
- $3 per unit (minimum $900/month)
Ideal For:
- Property management companies with 500-2,000+ units
- Those needing advanced accounting, marketing, and automation
- Businesses looking for AI-driven tools
Features (Includes everything in Core, plus…):
- Advanced accounting & corporate financials
- AI-powered leasing assistant
- Performance insights & analytics
- CRM for lead & tenant management
- Workflow automation & task management
- More third-party integrations
AppFolio Plus is a strong option for larger portfolios that require more automation and efficiency tools.
AppFolio Max: Best for Enterprise-Level Businesses
Cost:
- $5 per unit (minimum $7,500/month)
Ideal For:
- Large-scale property management companies with 1,000+ units
- Businesses that need premium AI tools, deeper automation, and extensive integrations
Features (Includes everything in Plus, plus…):
- AI-powered leasing and maintenance automation
- Custom reporting & data analytics
- Expanded API & third-party integrations
- Portfolio-level automation tools
AppFolio Max is designed for enterprise-level property managers who require advanced automation, AI-driven decision-making, and deeper integration capabilities.
Additional Costs to Consider
Beyond the per-unit pricing, there are a few extra costs to keep in mind:
- Onboarding Fee: A one-time setup fee is required for all new accounts (varies based on portfolio size).
- Premium Add-Ons: Some advanced features (such as select integrations) may come at an additional cost.
- Vacant Units Are Free: You’re only charged for occupied units, which helps control costs during turnover periods.
Is AppFolio Worth the Cost?
AppFolio’s pricing is competitive for property management software, offering strong value for its automation and AI-driven tools.
- AppFolio Core is ideal for those looking for a budget-friendly, all-in-one platform with basic features.
- AppFolio Plus is best for companies needing automation, analytics, and marketing tools to scale their business.
- AppFolio Max is tailored for enterprise-level managers who require AI-driven automation and deep integrations.
Choosing the right plan depends on your portfolio size, budget, and feature needs.